Pantone Pink
Pantone Pink is playful, romantic, and youthful. It is widely used in cosmetics, fashion, and entertainment branding.
Use these values alongside our Pantone to HEX, Pantone to CMYK, and Pantone to RGB converters when you need to hand off exact numbers to developers or printers. Browse the full Pantone color library for more families.
Quick answers
Is this the same as my physical swatch? On-screen approximations depend on your display calibration. Always confirm critical jobs with a printed Pantone guide or press proof.
Which suffix do I use? "C" (coated) and "U" (uncoated) refer to different ink films—follow your brand standards when specifying PMS for vendors.
Pantone Pink
Pantone 226 C
CMYK: 0, 80, 40, 0
HEX: #E91E63
RGB: 233, 30, 99
HSL: 330, 80%, 52%
HSV: 330, 80%, 91%
Color usage
Pantone Pink fits cosmetics, confectionery, dating apps, and creator merch where bold friendliness should read instantly on mobile. For packaging, soft-touch coatings make hot pink feel more premium; cheap gloss can skew toy-aisle. In data viz, pink can encode a second series—avoid implying gender unless the dataset truly calls for it. Pair with teal, charcoal, or lime for contemporary palettes that escape vintage clichés.
Pair this swatch with production workflows using our color converters when you need HEX, RGB, CMYK, HSL, or HSV equivalents. For a closest Pantone match from a web code, jump to HEX to Pantone for this color. If you are briefing a printer, it helps to know whether the job uses spot (PMS) ink or process (CMYK) builds—specifications and proofs differ between the two.
Color psychology
Pink often communicates care, softness, and celebration—useful for community, self-care, and lifestyle brands. It is no longer confined to gendered marketing; context and typography steer whether it feels retro, punk, or minimalist. Very light pinks can soothe; saturated magentas energize. Test with color-blind simulation when pink encodes meaning next to red or orange.
Perception shifts with lighting, adjacent colors, and culture—use psychology as a guide, not a rule. For how hue, saturation, and brightness behave in design systems, read our color theory basics. When you need the same Pantone story on screens and in print, see Pantone in digital branding, and our overview of RGB, CMYK, HEX, HSL, and HSV.