Pantone Green
Pantone Green symbolizes nature, growth, and sustainability. It is a go-to color for brands that emphasize environmental consciousness and wellness. This vibrant green is often used in organic food packaging, eco-friendly campaigns, and nature-inspired branding.
Use these values alongside our Pantone to HEX, Pantone to CMYK, and Pantone to RGB converters when you need to hand off exact numbers to developers or printers. Browse the full Pantone color library for more families.
Quick answers
Is this the same as my physical swatch? On-screen approximations depend on your display calibration. Always confirm critical jobs with a printed Pantone guide or press proof.
Which suffix do I use? "C" (coated) and "U" (uncoated) refer to different ink films—follow your brand standards when specifying PMS for vendors.
Pantone Green
Pantone 354 C
CMYK: 100, 0, 80, 10
HEX: #00A550
RGB: 0, 165, 80
HSL: 120, 100%, 32%
HSV: 120, 100%, 64%
Color usage
Use Pantone Green for primary brand marks, packaging accents, and campaign graphics when you want an unmistakable “natural” signal without feeling muted. It works well on coated stock for punch, and as a secondary color paired with warm neutrals or deep navy for contrast. In UI, reserve strong greens for success states, progress, and eco badges so they stay meaningful rather than decorative. For print, specify coated vs. uncoated (C vs. U) up front—ink film changes how vibrant the green reads on the final substrate.
Pair this swatch with production workflows using our color converters when you need HEX, RGB, CMYK, HSL, or HSV equivalents. For a closest Pantone match from a web code, jump to HEX to Pantone for this color. If you are briefing a printer, it helps to know whether the job uses spot (PMS) ink or process (CMYK) builds—specifications and proofs differ between the two.
Color psychology
People tend to read green as restorative, balanced, and tied to growth, which is why it shows up in wellness, outdoors, and sustainability narratives. It usually feels less aggressive than red or orange, so it can carry authority in finance or healthcare when you want calm confidence rather than alarm. Too much saturated green next to clashing reds can feel “holiday” by accident; controlling saturation and surrounding neutrals keeps the mood intentional. Lighter tints often feel fresher and more digital-friendly; deeper shades read more premium and grounded.
Perception shifts with lighting, adjacent colors, and culture—use psychology as a guide, not a rule. For how hue, saturation, and brightness behave in design systems, read our color theory basics. When you need the same Pantone story on screens and in print, see Pantone in digital branding, and our overview of RGB, CMYK, HEX, HSL, and HSV.