Pantone Brown
Pantone Brown represents earthiness, reliability, and warmth. It is often used in organic and rustic branding.
Use these values alongside our Pantone to HEX, Pantone to CMYK, and Pantone to RGB converters when you need to hand off exact numbers to developers or printers. Browse the full Pantone color library for more families.
Quick answers
Is this the same as my physical swatch? On-screen approximations depend on your display calibration. Always confirm critical jobs with a printed Pantone guide or press proof.
Which suffix do I use? "C" (coated) and "U" (uncoated) refer to different ink films—follow your brand standards when specifying PMS for vendors.
Pantone Brown
Pantone 4625 C
CMYK: 0, 30, 80, 70
HEX: #6F4F28
RGB: 111, 79, 40
HSL: 30, 50%, 30%
HSV: 30, 80%, 43%
Color usage
Pantone Brown supports coffee, chocolate, leather goods, outdoor gear, and artisanal food branding where earth cues build trust. It performs on kraft substrates and uncoated papers where richer blacks might feel harsh. In UI, brown works for backgrounds in reading apps or rustic ecommerce themes—watch contrast for buttons and links. Photography of grain, wood, and soil reinforces the palette; without texture, brown can feel flat.
Pair this swatch with production workflows using our color converters when you need HEX, RGB, CMYK, HSL, or HSV equivalents. For a closest Pantone match from a web code, jump to HEX to Pantone for this color. If you are briefing a printer, it helps to know whether the job uses spot (PMS) ink or process (CMYK) builds—specifications and proofs differ between the two.
Color psychology
Brown reads grounded, honest, and durable—associations drawn from soil, wood, and roasted flavors. Lighter tans feel casual or summery; deep espressos feel premium. Too much flat brown can feel dated; crisp white type, sage green, or copper foil modernizes the story. In tech, brown is rare—use it when authenticity or heritage is the differentiator.
Perception shifts with lighting, adjacent colors, and culture—use psychology as a guide, not a rule. For how hue, saturation, and brightness behave in design systems, read our color theory basics. When you need the same Pantone story on screens and in print, see Pantone in digital branding, and our overview of RGB, CMYK, HEX, HSL, and HSV.