Pantone Blue
Pantone Blue is associated with trust, professionalism, and reliability. It is widely used in corporate and financial branding.
Use these values alongside our Pantone to HEX, Pantone to CMYK, and Pantone to RGB converters when you need to hand off exact numbers to developers or printers. Browse the full Pantone color library for more families.
Quick answers
Is this the same as my physical swatch? On-screen approximations depend on your display calibration. Always confirm critical jobs with a printed Pantone guide or press proof.
Which suffix do I use? "C" (coated) and "U" (uncoated) refer to different ink films—follow your brand standards when specifying PMS for vendors.
Pantone Blue
Pantone 293 C
CMYK: 100, 50, 0, 0
HEX: #0057B7
RGB: 0, 87, 183
HSL: 225, 100%, 36%
HSV: 225, 100%, 72%
Color usage
Pantone Blue anchors fintech dashboards, civic portals, airline apps, and B2B software where users expect orderly, credible visuals. Use it for navigation shells, data visualization series (with non-color differentiation too), and trust badges. When every competitor is also blue, differentiation comes from illustration, motion, and voice—consider a distinctive secondary accent. Large blue photography overlays should be tested for skin-tone fidelity and accessibility.
Pair this swatch with production workflows using our color converters when you need HEX, RGB, CMYK, HSL, or HSV equivalents. For a closest Pantone match from a web code, jump to HEX to Pantone for this color. If you are briefing a printer, it helps to know whether the job uses spot (PMS) ink or process (CMYK) builds—specifications and proofs differ between the two.
Color psychology
Blue broadly signals calm, clarity, and integrity—useful for institutions handling money, health, or personal data. Excessive blue without warmth can feel cold or bureaucratic; human faces, rounded UI, or warm neutrals offset that. Lighter blues feel airy and social; deeper blues feel stately. Map meanings to your category: healthcare blues often skew cleaner; social apps skew brighter.
Perception shifts with lighting, adjacent colors, and culture—use psychology as a guide, not a rule. For how hue, saturation, and brightness behave in design systems, read our color theory basics. When you need the same Pantone story on screens and in print, see Pantone in digital branding, and our overview of RGB, CMYK, HEX, HSL, and HSV.