Pantone 354 C
Pantone 354 C is a rich, fresh green that symbolizes nature, growth, and sustainability. It is a favorite among eco-friendly brands and organic product packaging.
Use these values alongside our Pantone to HEX, Pantone to CMYK, and Pantone to RGB converters when you need to hand off exact numbers to developers or printers. Browse the full Pantone color library for more families.
Quick answers
Is this the same as my physical swatch? On-screen approximations depend on your display calibration. Always confirm critical jobs with a printed Pantone guide or press proof.
Which suffix do I use? "C" (coated) and "U" (uncoated) refer to different ink films—follow your brand standards when specifying PMS for vendors.
Pantone 354 C
Pantone 354 C
CMYK: 100, 0, 80, 10
HEX: #00A550
RGB: 0, 165, 80
HSL: 120, 100%, 32%
HSV: 120, 100%, 64%
Color usage
354 C is a confident, saturated green for logos, retail signage, and digital hero sections where “fresh” and “alive” should be immediate. It pairs naturally with white for clinical cleanliness, with earth tones for organic cues, and with blues for environmental tech stories. Specify print conditions early: what looks vibrant on a coated brochure may look darker on corrugated board. For apps and dashboards, use this green for positive trends and confirmations, not for generic decoration, so the signal stays clear.
Pair this swatch with production workflows using our color converters when you need HEX, RGB, CMYK, HSL, or HSV equivalents. For a closest Pantone match from a web code, jump to HEX to Pantone for this color. If you are briefing a printer, it helps to know whether the job uses spot (PMS) ink or process (CMYK) builds—specifications and proofs differ between the two.
Color psychology
This green typically signals vitality, renewal, and outdoor connection—useful for sustainability, food, and active-lifestyle brands. It can also imply “go” or approval in interfaces, which overlaps with traffic and game metaphors—be deliberate when mixing those patterns. Deep greens can feel premium and grounded; neon-bright greens feel more tech or athletic. Balance with human stories or warm neutrals if you want to avoid a purely “corporate eco” cliché.
Perception shifts with lighting, adjacent colors, and culture—use psychology as a guide, not a rule. For how hue, saturation, and brightness behave in design systems, read our color theory basics. When you need the same Pantone story on screens and in print, see Pantone in digital branding, and our overview of RGB, CMYK, HEX, HSL, and HSV.