Pantone 293 C
Pantone 293 C is a bold and trustworthy blue that is commonly used in corporate branding and sports team identities.
Use these values alongside our Pantone to HEX, Pantone to CMYK, and Pantone to RGB converters when you need to hand off exact numbers to developers or printers. Browse the full Pantone color library for more families.
Quick answers
Is this the same as my physical swatch? On-screen approximations depend on your display calibration. Always confirm critical jobs with a printed Pantone guide or press proof.
Which suffix do I use? "C" (coated) and "U" (uncoated) refer to different ink films—follow your brand standards when specifying PMS for vendors.
Pantone 293 C
Pantone 293 C
CMYK: 100, 50, 0, 0
HEX: #0057B7
RGB: 0, 87, 183
HSL: 225, 100%, 36%
HSV: 225, 100%, 72%
Color usage
293 C is a classic corporate and sports blue: strong on jerseys, app icons, presentation decks, and annual reports. It works as a full brand field or as an accent against white, silver, or red. For merchandise, embroidery and screen printing can shift the hue cooler or warmer—request a sewn sample or strike-off. On the web, pair with accessible grays for body text and reserve this blue for headers, links, and primary buttons to keep scanning patterns predictable.
Pair this swatch with production workflows using our color converters when you need HEX, RGB, CMYK, HSL, or HSV equivalents. For a closest Pantone match from a web code, jump to HEX to Pantone for this color. If you are briefing a printer, it helps to know whether the job uses spot (PMS) ink or process (CMYK) builds—specifications and proofs differ between the two.
Color psychology
This shade leans into confidence, clarity, and dependability—why it anchors so many global enterprises and team identities. It can feel cool or distant without warmer photography or secondary accents; cream, orange, or green can humanize the palette. In product UI, blue links and buttons are widely understood, which aids usability but also means differentiation must come from layout, motion, and voice—not color alone.
Perception shifts with lighting, adjacent colors, and culture—use psychology as a guide, not a rule. For how hue, saturation, and brightness behave in design systems, read our color theory basics. When you need the same Pantone story on screens and in print, see Pantone in digital branding, and our overview of RGB, CMYK, HEX, HSL, and HSV.